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OUR Foundation Course

Learn how to Monetize and Price Sustainability

During 6 hours, our Foundation course delves into the intricacies of monetizing sustainability, offering insights into effective pricing strategies. Learn how to transform eco-friendly initiatives into profitable ventures, ensuring both environmental responsibility and business growth. Master the art of sustainable profitability in today's green-conscious market.


The course is conducted by Stephan Liozu, Ph.D., a leading expert in pricing with more than 13 books authored on the topic, and Fabien Cros, a specialist in sustainability from Imperial College London, who is also a recognized expert in data and AI, currently working at Google in these domains.

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Learn the skill set of the next decade

Monetizing & Pricing Sustainability

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To meet our CO2 and ESG targets by 2030, we must embrace innovative solutions that align with 21st-century challenges and opportunities for sustainability. Recognizing the pivotal role of monetizing sustainability in driving substantial impact, our Foundation Course is designed to empower businesses. Over this course, we delve into essential sustainable business models and monetization strategies, equipping companies to generate profits while steadfastly safeguarding our planet. This approach underscores our commitment to transforming environmental goals into actionable, profitable strategies that contribute to a sustainable future.

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Our Foundation Course, spread across 6 hours, provides an in-depth exploration of how to monetize sustainability effectively. It equips participants with knowledge on strategic pricing and reveals how eco-friendly initiatives can be turned into profitable business models.


This course is designed to meet the growing need for sustainability by teaching participants how to balance environmental responsibility with business expansion. By mastering sustainable profitability, participants will be well-prepared to thrive in the increasingly eco-conscious market.


From Philippe Zaouati, CEO of Mirova and a key contributor to French President Emmanuel Macron's environmental initiatives, to Paola Andrea Valencia, VP of Pricing at Schneider Electric, Maciej Kraus, Guest Lecturer at Stanford and Partner at Movens Capital, and Massimiliano Costacurta, CPO at the startup FullTruck, we're gathering the most innovative and thought-provoking concepts. Our aim is to provide you with a cutting-edge and practical skill set to excel in your field! 

What you get 

  • Our Foundation Course offers a streamlined approach to discovering sustainable business practices, anchored by 6 hours of video content, enhanced with additional readings and podcast episodes for a comprehensive learning experience.

  • It encompasses 13 key modules that cover everything from identifying customer segments valuing sustainability, to employing data and AI in crafting effective pricing strategies for sustainable products and services:

    • Module 1: the sense of urgency for Sustainability and ESG reporting 

    • Module 2: The motivations for Sustainability Investments

    • Module 3: What does monetizing and Pricing Sustainability mean?

    • Module 4: Four ways Sustainability creates value

    • Module 5: Calculating the impact and ROSI

    • Module 6: Segmenting for Sustainability 

    • Module 7: Business Modeling for Sustainability 

    • Module 8: Pricing for Sustainability 

    • Module 9: Pricing Research for Sustainability 

    • Module 10: Sales Enablement for Sustainability

    • Module 11: Organization for Monetizing & Pricing of Sustainability 

    • Module 12: Data and Technology

    • Module 13: Using GenAI for Monetizing & Pricing Sustainability  

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  • ROSI (Return on Sustainable Investment): A metric assessing the financial gains generated from sustainable business practices, considering both traditional ROI and the added environmental and social value.

  • True Price/Cost: This concept involves calculating the real cost of a product or service by including external factors often overlooked, such as environmental impact and social consequences.

  • Willingness to Pay: A measure of the maximum amount a customer is ready to spend on a product or service, often used to gauge the market value of new or sustainable products.

  • Value-Based Pricing for Sustainability: A pricing strategy that sets prices based on the perceived or estimated value of a product or service to the customer, particularly in the context of its sustainable attributes.

  • Circular Business Models: These models focus on sustainability by designing out waste and promoting the reuse, repair, and recycling of products and materials, creating a closed-loop system that minimizes environmental impact.

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YOUR Instructors 

  • Stephan Liozu Ph.D. is Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial pricing, XaaS pricing, and value-based pricing. He is also the co-Founder of Pricing for the Planet, which specialized in pricing for sustainability. He has 30 years of experience in the industrial sector with companies like Owens Corning, Saint-Gobain, Freudenberg, and Thales. He has authored and edited 13 books on value and pricing management. Stephan sits on the Board of Advisor of Professional Pricing Society.

  • Fabien Cros has over 10 years of professional experience in the fields of data, AI, management consulting, and pricing optimization. He is the co-founder of Pricing for the Planet, an organization that implements innovative business strategies to promote sustainability. He is also actively driving discussions on the link between sustainability, monetization, and pricing, having published more than 25 articles on these topics and being invited to speak and teach at organizations such as HEC Paris, Albert School, and OnTrain. Currently, he serves as the Data and Measurement Lead at Google. Previously, he was the Data and AI Consulting Director at Artefact and worked for seven years at Accenture US, where he generated over $300M in additional profit for automotive and industrial organizations through his leadership.

  • Together they have co-edited the best selling book on Amazon in Green Business called "Monetizing and Pricing Sustainability"

JOIN US AT Pricing for the planet

Welcome to PricingForThePlanet, a community where pricing meets sustainability. Co-founded by Stephan Liozu, Ph.D., and Fabien Cros, we're on a mission to empower businesses to thrive economically while minimizing their environmental impact.


As a Pending Certified B Corp, we offer dynamic webinars, workshops, and training sessions focused on innovative pricing strategies and sustainability. Dive into our rich resources, including a bi-weekly newsletter and a dedicated podcast, to join a movement dedicated to making sustainable business practices the standard with companies such as Schneider Electric, BCG, Michelin, Thales, Webehlp and many more.


Join us to make a real difference—for profit, for the planet.

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They trust us

We have collaborated with leading brands and companies in the world on the topic of Monetizing and Pricing Sustainability such as:

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At the conclusion of the training, you will receive a Certificate of Accomplishment, officially recognizing your expertise in Monetizing and Pricing Sustainability.


This certificate can be added to your LinkedIn profile and/or resume, providing a key distinctive advantage in the market!


This program isn't for everyone. However, if you find yourself in any of these situations, it could very well be the best program you've ever encountered!

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As a token of appreciation for your dedication, we are pleased to offer our book in digital format at no cost once you enroll. 


This enables you to leverage both the platform and the book to enhance your understanding of Monetizing and Pricing Sustainability. Notably, this book is a bestseller on Amazon within the Green Business category.

This offer might end soon given the high demand we have experienced so far. 


What if you find the course isn't right for you after you join?

  • Our response: "We want you to be confident and satisfied with your decision to join us. That’s why we offer a 'no questions asked' money-back guarantee if you're not satisfied. We believe in the value of our course, but we also respect your right to change your mind."

You are not sure if the content will be relevant or useful for you?

  • Our response: "Our course is carefully designed to cater to a diverse range of professionals and interests within the sustainability and pricing field. However, if you feel the content doesn't align with your needs, remember our money-back guarantee. We're committed to ensuring that our course adds real value to your professional growth and understanding of sustainable pricing."​

Can I balance this course with my full-time job?

  • Our response: "Absolutely! Our Foundation Course is designed with busy professionals in mind. With a total duration of 6 hours, spread out in manageable segments, you can easily integrate the learning into your schedule without overwhelming your work-life balance. Plus, our flexible access to course materials allows you to learn at your own pace, ensuring you can get the most out of the course without compromising your job responsibilities."

Are there any prerequisites or specific background knowledge required to enroll in the course?

  • Our response: "Our Foundation Course is structured to be accessible to a wide audience, including professionals across various industries interested in sustainability and pricing. There are no strict prerequisites in terms of background knowledge. However, a basic understanding of business principles and interest in sustainability practices will help you get the most out of the course. We aim to cater to both beginners and those with more experience in the field, ensuring that everyone can benefit and contribute to the learning experience."

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