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ABOUT PRICING
FOR THE PLANET 

At Pricing For The Planet, we believe that every business has the power to make a positive impact on the environment and social challenges.

 

We provide consultation and training services to help enterprises understand the complexities of pricing strategy and behavioral science that influence consumer decision-making.

 

By leveraging your monetization and pricing strategy, you can maximize profits while minimizing your carbon footprint.

 

The climate change issue is now so significant that everyone must participate in tackling it, and we believe businesses have a responsibility to take an active role in protecting the planet. The next few years will be critical in how people view price and consumption, and those organizations that adapt and drive change will thrive. Join the movement with Pricing For The Planet and start developing your own monetization and pricing strategy to make a difference today.

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Discover our new UPCOMING
book

It is not just a book, but a roadmap guiding businesses towards a future where profit and sustainability aren't mutually exclusive, but interconnected. 
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Introducing primogpt

Our cutting-edge AI solution, PrimoGPT, is revolutionizing the way businesses approach pricing and monetization. PrimoGPT uses GenAI and advanced algorithms to provide intelligent, data-driven recommendations on pricing and monetization strategies, inherently incorporating sustainability. It's not just about making profits; it's about doing so responsibly and sustainably. With PrimoGPT, you can achieve your business objectives while also contributing to a sustainable future.

Join our bi-weekly digest to receive your exclusive access code for PrimoGPT (password-protected solution)

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At Pricing For The Planet we want to give to business owners the knowledge and practical tools that will help them upgrade their pricing and invest these additional margins in the climate change fight

Fabien CROS
Co-Founder of Pricing For The Planet
Data-driven Growth Advisor at Google
Former Management Consulting Accenture NA

Fabien Cros has over 12 years of experience in data, AI, management consulting, and pricing optimization. He is a thought leader in the field of pricing and sustainability, advocating for the use of data and analytics to drive business value. Currently serving as the Data and Measurement Lead at Google France, Fabien has a passion for promoting sustainable practices that benefit both businesses and the planet.

The topic of sustainability and pricing is required to be managed as an innovation. The monetization and pricing of green, sustainable, and social products can be done using progressive and advanced value and pricing methodologies. A particular effort is required in customer segmentation, pricing research, and the quantification of the intangible value

Stephan M. Liozu, Ph.D.
Co-Founder of Pricing For The Planet

Stephan specializes in customer value management and value-based pricing. He holds a PhD. in Management from Case Western Reserve University, a European Master’s degree in Innovation management from Toulouse School of Business, and an MBA from Cleveland State University. Stephan has authored and edited 12 books on the topics of value and pricing management.

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It is vital today to integrate environmental sustainability into pricing strategies. By incorporating the true cost of environmental impact into the pricing of goods and services, this approach promotes responsible consumption and incentivizes businesses to adopt sustainable practices. It represents a significant step towards building a global economy that values and protects our planet. I am thrilled to see such innovative efforts that align with the principles of social sustainability and contribute to the eradication of modern slavery.   

Dr. Larisa Kryachkova, CPA
Partner - Pricing For The Planet

Dr. Larisa Kryachkova, CPA, has 25 years of experience in the packaging (metal and glass) manufacturing industry.  Throughout her career, Larisa held executive corporate roles in the domain of Pricing, Commercial Excellence, Strategy Development, and Sustainability. Currently, she is the Chief Human Rights Officer at slavefreetrade, a Swiss NGO aiming to bring consumers and businesses together to overturn modern slavery and to build a global economy founded on goods and services that have harmed nobody in their making (social sustainability).

WHY MONETIZATION AND PRICING ARE SO CRITICAL FOR THE PLANET

REASON #1:

1% price increase = 11% additional margin* 

 

Increasing prices by 1% can net an 11% increase in margins – funds that can be invested into transforming your business model to be more eco-sustainable. 

(source: McKinsey and Marn and Rosiello)

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WHY MONETIZATION AND PRICING ARE SO CRITICAL FOR THE PLANET

REASON #2:

Society is changing - making traditional pricing methods irrelevant  

 

Conventional pricing strategies are based on adding a margin to the cost of producing an item, but this no longer fits the increasingly complex and digital world in which businesses operate.

WHY MONETIZATION AND PRICING ARE SO CRITICAL FOR THE PLANET

REASON #3:

Consumers are now prepared to pay more for eco-friendly products and services*  

 

This presents the opportunity to challenge and change the way you design, structure and present your prices to reflect this evolving mindset.

(source: BCG and Exal Corporation)

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The urgency to link sustainability with pricing has never been greater. With the increasing impacts of climate change and social inequality, it is essential that the true costs of doing business are reflected in the prices of goods and services.

 

By integrating sustainability into monetization and pricing, we can incentivize companies to prioritize the long-term health and stability of our planet and its people

Stephan M. Liozu, Ph.D.
Co-Founder of Pricing For The Planet
Founder & Disruptor Value Innoruption Advisors
Pricing Evangelist

Time is ticking away, and it is crucial that we create a significant effect. However, in order to achieve success, we must demonstrate that embracing sustainability can and will bring benefits to businesses, both directly and indirectly.

How can we accomplish this?

By challenging our perspectives on pricing and adopting a Profit, People, and Planet (3P) approach, we can enable businesses to shift towards a sustainable monetization model that aligns with the realities of our present world.

Fabien CROS
Founder of Pricing For The Planet
Data-driven Growth Advisor at Google
Former Management Consulting Accenture NA

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POSITIVE ACTION FOR THE PLANET CAN ALSO DRIVE PROFITS

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