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Outcome-Driven Sustainability: How Eco-Friendly Strategies Boost Consumer Value and Business Success


In this podcast episode, Fabien Cros and Ray Florio, a seasoned expert in strategy and pricing, Managing Partner - Growth Consulting at Circana, shares valuable insights into making sustainability a profitable aspect of business. He emphasizes the importance of viewing sustainability not just as a noble goal, but as a competitive advantage and a driver for business growth. Through real-world examples and practical advice, Ray underscores the need for clear, outcome-focused messaging in sustainability initiatives, tailored to resonate with consumers. The discussion offers tangible strategies for businesses, from startups to large corporations, to integrate sustainability into their business models effectively and profitably.


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