In this episode of the PricingForThePlanet Video Podcast, we're joined by Paola Andrea Valencia, VP Pricing at Schneider Electric. Together, we navigate the intricate landscape of pricing sustainability. We discuss the art of monetizing eco-friendly initiatives, the significance of gauging customer willingness to pay, and Schneider Electric's commendable strides in sustainability. The conversation also touches on the debate surrounding premium pricing for sustainable products and how pricing strategies are evolving in the face of global eco-conscious movements. Dive in with us to explore the fascinating crossroads of pricing and sustainability.
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