Updated: Sep 4
In a joint effort, PricingForThePlanet and the Pricing Professional Society (PPS) conducted an insightful survey/workstream focusing on the involvement and capability in monetizing sustainability initiatives.
This collaborative research reached out to 170 professionals, spanning diverse regions and industries in June and July 2023. The participants were from Americas (53%), EMEA (43%), and APAC (4%), representing a wide range of sectors: Industrial and Manufacturing (51%), Retail and E-commerce (7%), Services including healthcare and finance (12%), Software and Technology (13%), and Other industries (17%).
The participants' roles in their respective organizations were also diverse, including General Management such as CEO, COO, Partner, Head of Business Unit (8%), Pricing / Revenue Management roles like Pricing Director, Pricing Manager (72%), roles in RSE, ESG, and
Sustainability Management (0.6%), Marketing and Sales (11.4%), and others (8%).
The purpose of the survey was to understand their involvement in, and capability for, monetizing sustainability initiatives within their companies. It also aimed to gain insight into their customers'
willingness to pay a premium for sustainable products and services, as well as to understand the methods used or considered for estimating the value of sustainable engagements. The feedback
gathered through this survey is vital for shaping future strategies related to sustainable pricing and revenue management.
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