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The Sustainability Ship Has Sailed. Latecomers, Grab a Raft and Hope for the Best

Updated: May 21, 2023

By Stephan Liozu PhD - cofounder of PricingForThePlanet

The push for sustainability has become a mainstream focus for medium and large companies, with 80% of companies worldwide planning to increase their investments in sustainability according to a 2022 study. This push is driven by both top-down pressure from regulations and bottom-up pressure from consumers demanding more from their suppliers. Compliance and cost dynamics have made companies aware of the required transformation, but sustainability can also become a critical differentiator for companies to put it at the heart of their corporate value proposition. When done right, sustainability becomes a strong corporate differentiator that transpires in the services, products and software offered to customers, demonstrating the value of sustainable offers.


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