Presented by FABIEN CROS, Founder OF PRICINGFORTHEPLANET AND DATA DRIVEN GROWTH ADVISOR AT GOOGLE
Fabien has more than ten years of experience in business consulting and pricing strategy analysis and has worked with Fortune 500 companies including Ford, Marriott, Maserati, Michelin, and Sanofi. He is currently a data driven Growth Advisor at Google, which is at the forefront of developing innovative solutions around sustainable pricing.
Highly regarded in his field, particularly in the US and France where he has been based, Fabien has been published in more than 20 media outlets in English, French and German
In this webinar we will cover
The psychology behind Pricing and Decision making
The human brain is quite complex and very often, we take pricing decisions based on rational factors, not based on how the human brain is working
The concept of Sustainable Pricing for Entrepreneurs
This new concept is emerging as lots of entrepreneurs discovered they could become "sustainability activists" through their business and their prices
Concrete examples of successful Pricing from real entrepreneurs
Let's explore together how you can do what hundreds of entrepreneurs already did by making their prices right
