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At PricingForThePlanet, we provide a wide range of services designed to help your organization monetize and enhance your sustainability efforts. Let's explore what we offer.

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MARKET and pricing research studieS

Our research studies combine qualitative and quantitative methods for data-driven decision-making to better monetize your sustainability products and services.

Sustainability Conceptualization Study 

Our Sustainability Conceptualization Study is an in-depth investigation designed to give you a clear understanding of how your customers and prospects define sustainability. This service is perfect for organizations that need to identify and align their sustainability priorities with those of their stakeholders, specifically customers and prospects.

The study commences with conducting qualitative interviews with 10 customers and 10 prospects. This is followed by a quantitative survey involving a representative sample of customers and prospects to gain insights into sustainability value drivers. The project wraps up with a detailed debriefing session for the marketing and management teams.

Upon completion, you will receive a list of prioritized customer and prospect pains and gains, a list of prioritized value drivers, a file with anonymized data that you can use for additional statistical analysis, and a comprehensive final project report.

The Sustainability Conceptualization Study is priced at a flat fee of $15,000 per project, with the scope varying in case of project customization. Please note that this fee does not include travel expenses.

By investing in this study, you gain valuable insights into how your customers and prospects define sustainability, and the most important sustainability value drivers. It also provides a clearer understanding of your industry's sustainability priorities by end-use. Accelerate your sustainability efforts with data-driven decisions using our Sustainability Conceptualization Study.

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Pricing and Willingness-to-pay Research Study

Our Pricing and Willingness-to-Pay Research Study is a comprehensive program aimed at helping your organization identify the right price for your sustainability efforts. This service is designed for organizations seeking to understand how much customers and prospects are willing to pay for sustainability, and quantify the premium that can be charged for sustainable products and services.

This 30 to 45-day project begins with qualitative interviews with 10 customers and 10 prospects. Following this, we conduct an internal two-hour workshop to finalize the variables and levels for the survey. We then proceed to a quantitative conjoint or Van Westendorp survey with a representative sample of customers and prospects. The project culminates with a debriefing session for the marketing and management team.

Upon completion, you will receive a list of prioritized value and willingness to pay drivers, a detailed pricing study report, and actionable recommendations.

The Pricing and Willingness-to-Pay Research Study is priced at a flat fee of $25,000 per project, with variations in case of project customization. The project is defined as one product or service offer.

By engaging in this study, your organization will gain a clear understanding of your customers and prospects' willingness to pay for sustainability. You'll also understand the difference between declared and derived willingness to pay, helping you to establish sustainability pricing based on robust research. Leverage our Pricing and Willingness-to-Pay Research Study to make strategic pricing decisions that optimize profitability and customer satisfaction.

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