top of page

SCROLL

Monetize for impact

Price for the planet

join the movement 

Maximize your profits while minimizing your carbon footprint: learn to monetize your engagements and leverage pricing for sustainability.

ABOUT PRICING
FOR THE PLANET 

At Pricing For The Planet, we believe that every business has the power to make a positive impact on the environment and social challenges.

 

We provide consultation and training services to help enterprises understand the complexities of pricing strategy and behavioral science that influence consumer decision-making.

 

By leveraging your monetization and pricing strategy, you can maximize profits while minimizing your carbon footprint.

 

The climate change issue is now so significant that everyone must participate in tackling it, and we believe businesses have a responsibility to take an active role in protecting the planet. The next few years will be critical in how people view price and consumption, and those organizations that adapt and drive change will thrive. Join the movement with Pricing For The Planet and start developing your own monetization and pricing strategy to make a difference today.

Beautiful Landscape
About
Green Hills

Join our free PricingForThePlanet bi-weekly digest / newsletter on Monetizing and Pricing Sustainability.

The bi-weekly digest/newsletter from PricingForThePlanet is for all those interested in the intersection of business and sustainability. Our aim is to demystify the economic potential of sustainable practices and bring you the latest trends, research, and insights in monetizing sustainability. In each issue, we spotlight one or two key news pieces, but with a twist. Each features a 'So What' section, offering actionable insights and next steps for you.

 

For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Whether you're a business leader, an entrepreneur, or simply curious about how sustainability can be monetized, our newsletter / digest will provide you with valuable and actionable knowledge.

Thanks for subscribing! Please check your mailbox, as we have just sent you our latest bi-weekly digest. In case you don't see it, please be sure to check your spam folder as well.

external-file_edited.png
Newsletter
pftplanet 02 (1).png

Discover our  
book

Best selling book in the category "Green Business" on Amazon

It is not just a book, but a roadmap guiding businesses towards a future where profit and sustainability aren't mutually exclusive, but interconnected. 

Listen to our podcast

The PricingForThePlanet podcast dives into the fusion of business and sustainability, highlighting profitable and sustainable business models. For us, the only path to amplifying sustainability is by framing it as a driving force and facilitator for business. Tune in for insights on how businesses can thrive while being eco-friendly. Whether you're a business leader, an entrepreneur, or simply curious about how sustainability can be monetized, our podcast will provide you with valuable and actionable knowledge.
 

Listen to the podcast:

-Spotify

-Apple Podcast

-YouTube

-Amazon Music

Pink Yellow Gradient Podcast Cover .png
Certification .png

THE Monetizing & Pricing Sustainability Certification course

Our course delves into the intricacies of monetizing sustainability, offering insights into effective pricing strategies. Learn how to transform eco-friendly initiatives into profitable ventures, ensuring both environmental responsibility and business growth. Master the art of sustainable profitability in today's green-conscious market
Screenshot 2023-07-08 10.55.23 AM.png

Introducing primogpt

Our cutting-edge AI solution, PrimoGPT, is revolutionizing the way businesses approach pricing and monetization. PrimoGPT uses GenAI and advanced algorithms to provide intelligent, data-driven recommendations on pricing and monetization strategies, inherently incorporating sustainability. It's not just about making profits; it's about doing so responsibly and sustainably. With PrimoGPT, you can achieve your business objectives while also contributing to a sustainable future.

 PrimoGPT is available on this website for free. Just click on this icon 

(       ) on the bottom right of your page. Otherwise, click on the button here:

Screenshot 2023-08-08 4.32.25 PM.png

WORK WITH US

Academy
Certified_B_Corporation_PENDING_White-SM.png

At PricingForThePlanet, we provide a wide range of services designed to help your organization monetize and enhance your sustainability efforts. Let's explore what we offer.

PXL_20230404_113524624.jpg

WHY US?

At PricingForThePlanet, sustainability, monetization, and pricing take center stage. Get ready for an engaging journey that benefits both your business and our planet.

  • At PricingForThePlanet, we're not just another company. We're passionate about sustainability, monetization, and pricing, dedicating ourselves completely to these crucial topics.

  • Our expertise is unparalleled. With deep theoretical knowledge and practical experience, we bring a unique blend of insights and solutions to the table, tailored to your specific needs. Experience our expertise by reading our bi-weekly digest or listening to our dedicated podcast.

  • We're also embracing the power of technology to further advance sustainability goals. Our cutting-edge AI solution, PrimoGPT, is revolutionizing the way businesses approach pricing and monetization. PrimoGPT uses AI and advanced algorithms to provide intelligent, data-driven recommendations on pricing and monetization strategies, inherently incorporating sustainability. It's not just about making profits; it's about doing so responsibly and sustainably. With PrimoGPT, you can achieve your business objectives while also contributing to a sustainable future.

  • But we're not just talk. As a pending B Corp, we walk the walk. Our commitment to making a positive impact for the planet is at the core of everything we do. You can witness our dedication through our annual summits, where we bring together the entire ecosystem for meaningful discussions.

  • We offer a comprehensive range of services designed to empower your business. From consulting to data management, thought leadership to large-scale transformations, we've got you covered.

  • But it doesn't stop there. We've assembled a vibrant community of experts, champions, and practitioners who share our passion. Together, we're leading the charge and promoting sustainable practices across industries through conferences, industry workshops, podcast episodes, and ecosystem orchestration. You can also explore our recent book, "Monetizing and Pricing Sustainability," showcasing our thought leadership.

  • Our recommendations are grounded in thorough research. We dive deep into primary and secondary sources, providing you with evidence-based management insights that drive tangible results. Discover all the articles we have written on the subject here.

Join us on this exciting journey. Let's navigate the world of sustainability, monetization, and pricing together, making a lasting impact while achieving your business goals. PricingForThePlanet is here to empower you.​

OUR VISION

PFTP Summit Logo.png

2023 Annual Summit

Get ready to revolutionize the way we think about pricing, ESG, and sustainability! Our PricingForThePlanet Annual Summit in Paris on April 4th 2023 is bringing together the world's leading experts to discuss the monetization of sustainability. Don't miss this opportunity to be a part of shaping the future of our planet!

IMG_3075 (1).jpg

At Pricing For The Planet we want to give to business owners the knowledge and practical tools that will help them upgrade their pricing and invest these additional margins in the climate change fight

Fabien CROS
Co-Founder of Pricing For The Planet
Data-driven Growth Advisor at Google
Former Management Consulting Accenture NA

Fabien Cros has over 12 years of experience in data, AI, management consulting, and pricing optimization. He is a thought leader in the field of pricing and sustainability, advocating for the use of data and analytics to drive business value. Currently serving as the Data and Measurement Lead at Google France, Fabien has a passion for promoting sustainable practices that benefit both businesses and the planet.

The topic of sustainability and pricing is required to be managed as an innovation. The monetization and pricing of green, sustainable, and social products can be done using progressive and advanced value and pricing methodologies. A particular effort is required in customer segmentation, pricing research, and the quantification of the intangible value

Stephan M. Liozu, Ph.D.
Co-Founder of Pricing For The Planet

Stephan specializes in customer value management and value-based pricing. He holds a PhD. in Management from Case Western Reserve University, a European Master’s degree in Innovation management from Toulouse School of Business, and an MBA from Cleveland State University. Stephan has authored and edited 12 books on the topics of value and pricing management.

DSC_1712.JPG
HumansofBSLLarisa.jpg

It is vital today to integrate environmental sustainability into pricing strategies. By incorporating the true cost of environmental impact into the pricing of goods and services, this approach promotes responsible consumption and incentivizes businesses to adopt sustainable practices. It represents a significant step towards building a global economy that values and protects our planet. I am thrilled to see such innovative efforts that align with the principles of social sustainability and contribute to the eradication of modern slavery.   

Dr. Larisa Kryachkova, CPA
Partner - Pricing For The Planet

Dr. Larisa Kryachkova, CPA, has 25 years of experience in the packaging (metal and glass) manufacturing industry.  Throughout her career, Larisa held executive corporate roles in the domain of Pricing, Commercial Excellence, Strategy Development, and Sustainability. Currently, she is the Chief Human Rights Officer at slavefreetrade, a Swiss NGO aiming to bring consumers and businesses together to overturn modern slavery and to build a global economy founded on goods and services that have harmed nobody in their making (social sustainability).

WHY MONETIZATION AND PRICING ARE SO CRITICAL FOR THE PLANET

REASON #1:

1% price increase = 11% additional margin* 

 

Increasing prices by 1% can net an 11% increase in margins – funds that can be invested into transforming your business model to be more eco-sustainable. 

(source: McKinsey and Marn and Rosiello)

Business Plan
Family at home

WHY MONETIZATION AND PRICING ARE SO CRITICAL FOR THE PLANET

REASON #2:

Society is changing - making traditional pricing methods irrelevant  

 

Conventional pricing strategies are based on adding a margin to the cost of producing an item, but this no longer fits the increasingly complex and digital world in which businesses operate.

WHY MONETIZATION AND PRICING ARE SO CRITICAL FOR THE PLANET

REASON #3:

Consumers are now prepared to pay more for eco-friendly products and services*  

 

This presents the opportunity to challenge and change the way you design, structure and present your prices to reflect this evolving mindset.

(source: BCG and Exal Corporation)

Image by Mert Guller
1670589494671.jpeg

The urgency to link sustainability with pricing has never been greater. With the increasing impacts of climate change and social inequality, it is essential that the true costs of doing business are reflected in the prices of goods and services.

 

By integrating sustainability into monetization and pricing, we can incentivize companies to prioritize the long-term health and stability of our planet and its people

Stephan M. Liozu, Ph.D.
Co-Founder of Pricing For The Planet
Founder & Disruptor Value Innoruption Advisors
Pricing Evangelist

Time is ticking away, and it is crucial that we create a significant effect. However, in order to achieve success, we must demonstrate that embracing sustainability can and will bring benefits to businesses, both directly and indirectly.

How can we accomplish this?

By challenging our perspectives on pricing and adopting a Profit, People, and Planet (3P) approach, we can enable businesses to shift towards a sustainable monetization model that aligns with the realities of our present world.

Fabien CROS
Founder of Pricing For The Planet
Data-driven Growth Advisor at Google
Former Management Consulting Accenture NA

Petra Kallsback - Fabien Cros - Google -0744 (1).jpg
Dark Rainforest Path

THE TEAM IN ACTION

POSITIVE ACTION FOR THE PLANET CAN ALSO DRIVE PROFITS

Girl Hiking in Nature

Learn more

Discover all the articles we have published

“I had no idea that my prices were so important and especially how to change them to address the significant number of people willing to pay more for eco-friendly products”

Lakina FIlls - Real Estate

bottom of page