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ABOUT PRICING
FOR THE PLANET
At Pricing For The Planet, we believe that every business has the power to make a positive impact on the environment and social challenges.
We provide consultation and training services to help enterprises understand the complexities of pricing strategy and behavioral science that influence consumer decision-making.
By leveraging your monetization and pricing strategy, you can maximize profits while minimizing your carbon footprint.
The climate change issue is now so significant that everyone must participate in tackling it, and we believe businesses have a responsibility to take an active role in protecting the planet. The next few years will be critical in how people view price and consumption, and those organizations that adapt and drive change will thrive. Join the movement with Pricing For The Planet and start developing your own monetization and pricing strategy to make a difference today.
OUR VISION
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2023 Annual Summit
Get ready to revolutionize the way we think about pricing, ESG, and sustainability! Our PricingForThePlanet Annual Summit in Paris on April 4th 2023 is bringing together the world's leading experts to discuss the monetization of sustainability. Don't miss this opportunity to be a part of shaping the future of our planet!
At Pricing For The Planet we want to give to business owners the knowledge and practical tools that will help them upgrade their pricing and invest these additional margins in the climate change fight
Fabien CROS
Co-Founder of Pricing For The Planet
Data-driven Growth Advisor at Google
Former Management Consulting Accenture NA
Fabien Cros has over 12 years of experience in data, AI, management consulting, and pricing optimization. He is a thought leader in the field of pricing and sustainability, advocating for the use of data and analytics to drive business value. Currently serving as the Data and Measurement Lead at Google France, Fabien has a passion for promoting sustainable practices that benefit both businesses and the planet.
The topic of sustainability and pricing is required to be managed as an innovation. The monetization and pricing of green, sustainable, and social products can be done using progressive and advanced value and pricing methodologies. A particular effort is required in customer segmentation, pricing research, and the quantification of the intangible value
Stephan M. Liozu, Ph.D.
Co-Founder of Pricing For The Planet
Stephan specializes in customer value management and value-based pricing. He holds a PhD. in Management from Case Western Reserve University, a European Master’s degree in Innovation management from Toulouse School of Business, and an MBA from Cleveland State University. Stephan has authored and edited 12 books on the topics of value and pricing management.
It is vital today to integrate environmental sustainability into pricing strategies. By incorporating the true cost of environmental impact into the pricing of goods and services, this approach promotes responsible consumption and incentivizes businesses to adopt sustainable practices. It represents a significant step towards building a global economy that values and protects our planet. I am thrilled to see such innovative efforts that align with the principles of social sustainability and contribute to the eradication of modern slavery.
Dr. Larisa Kryachkova, CPA
Partner - Pricing For The Planet
Dr. Larisa Kryachkova, CPA, has 25 years of experience in the packaging (metal and glass) manufacturing industry. Throughout her career, Larisa held executive corporate roles in the domain of Pricing, Commercial Excellence, Strategy Development, and Sustainability. Currently, she is the Chief Human Rights Officer at slavefreetrade, a Swiss NGO aiming to bring consumers and businesses together to overturn modern slavery and to build a global economy founded on goods and services that have harmed nobody in their making (social sustainability).
WHY MONETIZATION AND PRICING ARE SO CRITICAL FOR THE PLANET
REASON #1:
1% price increase = 11% additional margin*
Increasing prices by 1% can net an 11% increase in margins – funds that can be invested into transforming your business model to be more eco-sustainable.
(source: McKinsey and Marn and Rosiello)
WHY MONETIZATION AND PRICING ARE SO CRITICAL FOR THE PLANET
REASON #2:
Society is changing - making traditional pricing methods irrelevant
Conventional pricing strategies are based on adding a margin to the cost of producing an item, but this no longer fits the increasingly complex and digital world in which businesses operate.
WHY MONETIZATION AND PRICING ARE SO CRITICAL FOR THE PLANET
REASON #3:
Consumers are now prepared to pay more for eco-friendly products and services*
This presents the opportunity to challenge and change the way you design, structure and present your prices to reflect this evolving mindset.
(source: BCG and Exal Corporation)
The urgency to link sustainability with pricing has never been greater. With the increasing impacts of climate change and social inequality, it is essential that the true costs of doing business are reflected in the prices of goods and services.
By integrating sustainability into montetization and pricing, we can incentivize companies to prioritize the long-term health and stability of our planet and its people
Stephan M. Liozu, Ph.D.
Co-Founder of Pricing For The Planet
Founder & Disruptor Value Innoruption Advisors
Pricing Evangelist
Time is running out and it is essential that we make an impact. But to succeed we need to prove that being sustainable can and will benefit businesses, both directly and indirectly.
How can you do that?
Challenge the way you think about pricing by adopting a Profit, People and Planet (3P) approach that will help your business pivot towards a sustainable monetization model, evolved for the world we live in today.
Fabien CROS
Founder of Pricing For The Planet
Data-driven Growth Advisor at Google
Former Management Consulting Accenture NA
OUR OFFERINGS
THE TEAM IN ACTION
LET'S WORK TOGETHER
At Pricing For The Planet, we aim to provide practical tools for anyone interested in understanding their monetization options and pricing structures - and how to reshape these in a way that will protect our planet and ecosystem:
DOWNLOAD OUR e-book /WHITE PAPER ON SUSTAINABLE PRICING
Download our free white paper, ‘How new pricing strategies enable business owners to become ‘sustainability activists’’ to discover:
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Why you should change your prices now
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The most common pricing myths (including ‘every product must make money’ and ‘high pricing deters consumers’)
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The key rules for implementing sustainable pricing in your business
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How to get started
